- Ferrari’s longest-running boss within the post-Enzo period shared his brutal tackle the corporate’s first EV.
- Luca di Montezemolo claimed Luce is ‘definitely a automotive that no less than the Chinese language gained’t copy.’
- The ex-Ferrari boss feels ‘actually sorry’ concerning the repercussions Luce might have on the model.
Say what you’ll about Luce, however Ferrari did get one thing proper. It managed to maintain the automotive’s exterior design a secret till the very finish. That not often occurs these days, when individuals have little respect for embargoes and leak photos within the hunt for clicks. However now the wraps are off, and boy, does the Web have one thing to say concerning the firm’s first EV.
Among the finest-qualified individuals to speak about Ferrari is Luca di Montezemolo. He’s greater than only a former firm worker. Having served as chairman from 1991 till 2014, he stays the longest-serving head honcho within the post-Enzo period. Actually, it was “il Commendatore” himself who requested di Montezemolo to affix the fabled Italian model within the early Seventies as his assistant.
Over the many years, Montezemolo held a number of high-ranking positions at Ferrari and its former father or mother firm, Fiat. He resigned as Ferrari’s president and chairman in 2014, however given his lengthy tenure in Maranello, it was inevitable that journalists would ask him concerning the newly unveiled electrical automotive.
Talking with the press this week, the 78-year-old former Ferrari boss shared his brutal tackle the Luce. Italian information company askanews quoted di Montezemolo as saying:
‘If I had been to say what I actually suppose, I’d be doing Ferrari a disservice. We danger destroying a legend, and I’m actually sorry about that. I hope they no less than take away the prancing horse from that automotive.’
The irony of his assertion is that, apart from the standard entrance and rear badging, clients can order the Luce with a silver Prancing Horse on the entrance doorways. Alternatively, the EV is offered with Scuderia Ferrari shields on the entrance fenders. Whereas the configurator doesn’t permit each on the similar time, it’s evident that Ferrari needs to make it crystal clear which model the automotive belongs to, even in profile.
That’s not all di Montezemolo mentioned in his in any other case temporary tackle Ferrari’s first manufacturing automotive with no combustion engine. His candid evaluation of the design additionally included an oblique jab: “[Luce] is definitely a automotive that no less than the Chinese language gained’t copy.”
Motor1’s Take: It goes with out saying that this assertion gained’t sit effectively with Ferrari’s higher-ups in Maranello. It’s uncommon for a former automotive government to share such robust opinions a few new product launched by a earlier employer. Then once more, this can be a historic second not just for Ferrari, however for the automotive trade as an entire.
Adore it or detest it, the Luce represents a radical design shift, trying fully completely different from any Ferrari mannequin previous or current. We’ll admit that, with out the badges, it might be borderline unimaginable for us to establish it as a Ferrari. Even the V12-powered Purosangue carries a way of familiarity, resembling an SUV-ified Roma, whereas the Luce feels not like the rest within the lineup.
On the finish of the day, all that issues is whether or not the automotive will promote. I can’t predict since I’m removed from the goal buyer base, however rich patrons typically have eclectic tastes, so that you by no means know…
