- Audi CEO Gernot Döllner says the automaker is evaluating potentialities of a extra rugged SUV mannequin.
- Final yr, Audi displayed the Q6 E-Tron off-road idea.
- Off-road autos are huge enterprise today, in any respect ranges of the automotive trade.
“The US just isn’t one market,” says Audi CEO Gernot Döllner. He is talking to a gaggle of us seated at a roundtable dialogue. Döllner is saying that sure fashions that work properly in California won’t work in Nebraska. One that may, nonetheless, is a extra rugged SUV—one thing that Audi is actively “evaluating,” Döllner notes.
Off-road succesful machines are huge enterprise proper now. From Honda’s Trailsport household to Subaru’s Wilderness lineup, sellers and clients are looking forward to adventure-ready autos.
Audi itself has explored this concept. Final yr, the corporate launched its Q6 E-Tron Off-Road Concept with 6.3 further inches of extra experience top and a observe that was 9.8 inches wider than on a inventory Q6. That monstrous machine pushes the envelope, clearly, however there are methods to simply reduce these upgrades for a shopper product.
Audi Q6 E-Tron Offroad Idea
Photograph by: Audi
Inspiration From Bentley?
Audi solely has to look in direction of its personal platform-sharing sibling for extra inspiration. Bentley just lately confirmed off an off-road-ready Bentayga concept, leaving clients and sellers itching to see it delivered to manufacturing.
For Audi, creating a brand new off-road trim for its SUVs might be a easy strategy to begin making a bit more cash.
Motor1’s Take: The system right here is easy: alter the suspension a bit and add chunky tires. This works so properly for Subaru and Honda, there is not any motive to suppose it additionally would not do wonders for Audi. Patrons wish to have an off-road-ready-looking automobile, even when it by no means truly will get soiled.
Making use of this system to all SUV fashions within the Audi lineup might be a straightforward manner so as to add to the automaker’s backside line.
