Prime not fairly fast sufficient for you? Amazon is rolling out its ultra-fast supply service, Amazon Now, in dozens of cities within the US, promising deliveries of groceries and “family necessities” in half-hour or much less.
Amazon Now soft-launched in Seattle and Philadelphia on the finish of 2025, earlier than landing throughout the pond in London in the beginning of this yr. Amazon says the service can also be now broadly out there in Atlanta and Dallas-Fort Price, and can “quickly broaden” into Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, Oklahoma Metropolis and extra all through the remainder of 2026.
If Amazon Now could be out there in your space you may see a “30-Minute Supply” possibility within the Amazon app or on the homepage once you’re in a browser. Amazon Now provides may even be highlighted once you’re searching merchandise. You’ll be able to search by class, and in addition to groceries and fundamental home items similar to eggs, diary and laundry detergent, you can even order choose electronics on the service, which Amazon says operates 24 hours a day in most locations.
Speedy deliveries do not come at no cost, even when you’re a Prime member. These clients can pay $4 per order, which is considerably lower than the $14 Amazon expenses non-members. In case your order prices lower than $15, you may pay a small order charge of $2 when you’re signed as much as Prime, or $4 if not.
Amazon Now could be billed because the quickest of the supply choices now out there to Amazon clients, which embody one-hour drone deliveries in 9 US places, one-hour and three-hour deliveries on a variety of things, and same-day deliveries in additional than 10,000 cities and cities throughout the US.
Amazon says its ultra-fast supply service depends on a community of smaller fulfilment places positioned “strategically” near the place clients dwell and work. This fashion, it may well honor the 30-minute promise whereas decreasing the distances its supply companions must journey in a brief area of time.
Amazon faces competitors from the likes of Walmart, which operates a growing drone supply program in partnership with Wing. Earlier this yr, Wing expanded its automated supply drone service to the San Francisco Bay Space, the place it provides a equally speedy turnaround on orders.
