- Ford deserted the sedan market on the finish of 2020, discontinuing the Fusion.
- Andrew Frick mentioned the automaker “completely” made the fitting choice to ditch sedans.
- The choice allowed Ford to put money into the Maverick and Bronco Sport and broaden the Tremor and Raptor strains.
Ford hasn’t supplied a sedan in america for the reason that Fusion. The automaker discontinued it on the finish of 2020 after already killing off the Fiesta and Focus earlier than it. Now, six years later, Ford is assured it made the proper choice—and the corporate would do it over again.
Andrew Frick, the pinnacle of Ford Blue and Ford Mannequin E, informed Automotive News that the automaker was “completely” proper to ditch sedans. It allowed Ford to broaden its lineup in different areas. He mentioned:
‘We took that capital and put that in different merchandise the place we’re taking part in to win. We wouldn’t have had a Bronco, we wouldn’t have had a Maverick or Bronco Sport. We wouldn’t have a number of the product strains like Tremor. We wouldn’t have expanded Raptor the way in which we did.’
Photograph by: Ford
Shifting To The Maverick
In keeping with Frick, Ford took the freed-up capital and “repurposed” it for automobiles in different segments, particularly calling out the compact Maverick pickup. He mentioned he would “commerce the way in which a few of our automobiles have been competing with the way in which Mavericks are competing day by day of the week.”
The Maverick achieves its finest gross sales yr in 2025, with simply over 155,000 items bought, competing with simply the Hyundai Santa Cruz, which is on its approach out for one thing new. Gross sales for the truck are down 11.7 p.c via the primary 5 months of the yr.
Regardless of Ford’s stance on ditching sedans, the automaker is contemplating a brand new entry into the phase. Customers are trying to find inexpensive automobiles, and sedans are rising in reputation, so the Blue Oval would possibly “expand” the Mustang household and supply a four-door variant.
Motor1’s Take: It’s not surprising that Ford would contemplate its choice to ditch sedans as the fitting transfer a number of years later. It not competes with a number of the best-selling automobiles from Honda and Toyota beneath the $30,000 mark and now gives a strong lineup of pricy, high-performance variants and trims.
Ford is within the enterprise of earning money, and now new-car transaction costs at the moment are hovering round $50,000. You do the maths.
