Getty already struck an identical cope with Perplexity AI.
Getty Photographs has introduced a multi-year partnership with OpenAI that may convey its licensed content material libraries to the AI firm. The settlement means Getty’s content material will seem in OpenAI search and ChatGPT.
“Excessive‑high quality, licensed visible content material makes AI‑powered search and discovery extra helpful and extra reliable,” Getty CEO Craig Peters mentioned in a press release. “This partnership with OpenAI displays a shared recognition of that, and collectively we are going to ship richer visible experiences to ChatGPT customers.”
Getty, till not too long ago, had taken a powerful stance towards working with AI corporations. In September 2022, Getty banned all AI-generated art from its library. A number of months later, it sued Stability AI, alleging copyright violations — a notion that was rejected late last year.
A 12 months after its AI-generated artwork ban, Getty announced its own generative AI tool, educated on its library and powered by NVIDIA’s Edigy AI mannequin. Every of the ensuing photographs got here with a royalty-free license.
However in October 2025, Getty signed a deal with Perplexity AI, permitting the latter’s AI search and discovery instruments to entry Getty’s library. Critically, the discharge acknowledged that “Perplexity can be improving the way it shows imagery, together with picture credit score with a hyperlink to supply, to higher educate customers on methods to use licensed imagery legally.” Perplexity has confronted fits round alleged illegal use of copyrighted materials.
Notably, Getty hasn’t shared any particulars on whether or not its photographs can be utilized in AI coaching, though its cope with Perplexity does not enable for it.
