- Audi sells 38,000 automobiles in Q2 2026.
- Gross sales are down 17 p.c within the first half of 2026.
- EV gross sales took the most important hit, however new gasoline fashions are principally up.
Audi reported its 2026 second quarter deliveries in america, delivering 38,030 automobiles throughout the second three months of the yr. That quantity is down 3.0 p.c from the 39,241 automobiles delivered in Q2 2025. Audi has delivered 67,916 new automobiles thus far in 2026, down 17.0 p.c from the primary half of 2025 when it offered 81,951 models.
Whereas total gross sales are down, each for second quarter and the primary half of the yr, there are some shiny spots within the Audi lineup. The next automobiles all noticed will increase in Q2:
- A3: up 9%
- A5: up 9%
- A6: up 32%
- Q5: up 30%
- Q8: up 47%
Three of these automobiles—together with the A5, A6, and Q5—have been just lately redesigned, which is constructive information for Audi. It reveals clients are reacting positively to the corporate’s new fashions, and gross sales are trending in the best course.
| Mannequin | Q2 2026 | Q2 2025 | % Change | 2026 YTD | 2025 YTD | % Change |
| A3 | 2,862 | 2,620 | 9% | 5,135 | 4,880 | 5% |
| A4 | 0 | 97 | -100% | 1 | 500 | -100% |
| A5 | 4,510 | 4,154 | 9% | 8,882 | 8,275 |
7% |
| A6 | 2,237 | 1,693 | 32% | 4,263 | 3,559 |
20% |
| A7 | 145 | 472 | -69% | 321 | 1,094 | -71% |
| A8 | 312 | 394 | -21% | 513 | 749 | -32% |
| Q3 | 6,650 | 7,265 | -8 | 10,906 | 12,612 | -14% |
| This autumn e-tron | 60 | 877 | -93% | 150 | 2,238 | -93% |
| Q5 | 12,038 | 9,255 | 30% | 22,138 | 22,914 | -3% |
| Q7 | 4,129 | 4,871 | -15% | 7,683 | 9,975 | -23% |
| Q8 | 4,059 | 2,764 | 47% | 6,344 | 5,829 | 9% |
The next merchandise are additionally up in gross sales in comparison with 2025:
- A3: up 5%
- A5: up 7%
- A6: up 20%
- A6 Sportback e-tron: up 91%
- Q8: up 9%
2025 Audi SQ6 Sportback E-Tron
Picture by: Audi
Whereas Audi’s recent new merchandise are principally promoting fairly properly, not all of them are beginning 2026 positively. The newly refreshed Audi Q3 is down 8.0 p.c in Q2 and down 14.0 p.c thus far this yr. The Q6 E-tron fared far worse with gross sales down 83.0 p.c in Q2 and 87.0 p.c by means of the primary half, possible because of the drop in demand for EVs mixed with tariffs.
| Mannequin | Q2 2026 | Q2 2025 | % Change | 2026 YTD | 2025 YTD | % Change |
| A6 Sportback e-tron | 178 | 179 | -1% | 342 | 179 | 91% |
| e-tron GT | 107 | 223 | -52% | 170 | 473 | -64% |
| This autumn e-tron | 60 | 877 | -93% | 150 | 2,238 | -93% |
| This autumn e-tron Sportback | 2 | 370 | -99% | 8 | 883 | -99% |
| Q6 e-tron | 627 | 3,716 | -83% | 936 | 6,962 | -87% |
| Q6 e-tron Sportback | 113 | N/A | N/A | 122 | N/A | N/A |
| Q8 e-tron | 0 | 210 | -100% | 0 | 615 | -100% |
| Q8 e-tron Sportback | 1 | 79 | -99% | 2 | 209 | -99% |
It is a huge fall from grace for the Q6, which was truly the bestselling Audi mannequin in Q3 2025 earlier than the $7,500 federal tax credit score for EVs expired. Audi’s total EV lineup has been hit onerous with just one,730 models offered thus far in 2026. At this level in 2025, Audi offered 11,559 EVs, that means gross sales have dropped by 85.0 p.c.
Motor1’s Take: Audi let its lineup within the US get stale, and it’s going to wish quite a lot of new merchandise to beat that. Fashions just like the Q6 appeared like they have been off to early success, however have been poorly timed with an administration that’s not EV pleasant. Audi might want to financial institution on the updated Q7 and the all-new Q9 bringing in clients which were ready for a giant SUV from the model.
