Don’t count on that quantity to shrink any time quickly.
Netflix hasn’t made any secret of its curiosity in synthetic intelligence, and now we’ve got a way of how these instruments are being utilized in its content material. “In 2026, GenAI workflows have been utilized in roughly 300 of our titles, with the most important focus of labor in post-production,” in keeping with the shareholder letter detailing its second-quarter financials. The corporate named three initiatives — Glory (India), Brasil 70: A Saga do Tri (Brazil) and The American Experiment (US) — that used generative AI “to create extremely advanced sequences,” however the tech is changing into extra widespread at this level.
We already knew that Netflix had utilized generative AI in at least one unique present as of final July, however between making acquisitions and launching new specialized studios, its ambitions clearly prolonged additional. The streamer went on to notice in its earnings letter that “We’re more and more leveraging these instruments to ship larger high quality output extra rapidly and at a decrease price than conventional strategies.”
This is the recurring reminder that sure, gen-AI is able to making one thing a lot faster than a VFX artist or animator. However it nonetheless takes some human contact to ensure the outcomes really work with the remainder of the movie or present. And simply because AI could be a useful gizmo for expert creators doesn’t suggest it needs to be tasked with changing complete groups. Hopefully that is one thing Netflix and its companion studios perceive as they proceed to double down on the tech.
