GoPro will lower 23 % of its international workforce by the top of this yr, because the motion digicam pioneer seems to reverse its fortunes in a aggressive market.
145 workers will probably be laid off, with the restructuring course of commencing within the second quarter of 2026, the San Mateo firm stated in a submitting. On the finish of the primary quarter, GoPro’s whole variety of workers stood at 631, and it expects the cuts to price it between $11.5 million and $15 million. These costs embrace honoring severance packages and healthcare advantages.
GoPro’s final reported spherical of befell within the second half of 2024. The corporate posted a year-end income decline in its 2025 , together with a lack of $9 million in its fourth quarter.
Regardless of the layoffs, GoPro is seemingly optimistic about 2026, banking on its AI-centric to spearhead a “new period of efficiency and innovation” for the corporate. The primary GP3-powered GoPro cameras will launch within the coming months.
GoPro launched its first motion digicam within the early 2000s and loved enormous success with excessive sports activities fans. But it surely not has the market to itself, dealing with stiff competitors from the likes of DJI, Insta360 and smartphone cameras basically.
