- Hyundai executives say a luxurious truck remains to be a chance as soon as the corporate’s personal pickup arrives.
- It might probably share Hyundai underpinnings.
- Genesis is concentrated on increasing its Magma efficiency lineup earlier than contemplating a luxurious pickup.
Genesis has toyed with the thought of a pickup truck prior to now. The luxurious automaker even went as far as to create a mockup for one. Now, although, the lux truck concept might be again on the desk due to its company overlords at Hyundai.
Chatting with Australia’s Carsales, Hyundai Motor Group Australia COO Gavin Donaldson did not rule out the thought of a Genesis pickup. Donaldson mentioned that any future pickup would want to satisfy Genesis’ luxurious requirements slightly than merely be a rebadged Hyundai. He mentioned:
‘If there’s a possibility that it is going to have the ability to create, construct the model, help the model, construct that luxurious picture, you then would have a look at what it’s.’
Nothing has been authorized, however the firm’s upcoming truck program might finally present the inspiration for one. Genesis constructed a lot of its lineup by sharing platforms with Hyundai earlier than including its personal touches. If Hyundai follows via with its long-awaited mid-size pickup, the groundwork for a Genesis model would already be in place.
In 2024, Genesis design chief Luc Donckerwolke advised the corporate had effectively shelved the project after exploring early ideas. Whereas there’s nonetheless no official inexperienced gentle, the newest feedback recommend the thought has returned to the realm of chance.
Genesis Pickup Truck Idea
Picture by: Genesis
A Lengthy Street Forward
Do not count on a Genesis pickup anytime quickly (if in any respect). Hyundai remains to be working to convey its personal mid-size truck to market, and executives have mentioned the car might use both Kia’s body-on-frame structure or know-how developed via the corporate’s partnership with Common Motors. A hybrid powertrain can be anticipated to be a part of the equation.
Genesis, in the meantime, has different priorities. The luxurious model is concentrated on increasing its Magma efficiency lineup and bringing new halo automobiles to market, together with a manufacturing model of its X Gran Coupe idea.
If Hyundai’s pickup proves profitable, nonetheless, a Genesis model turns into a lot simpler to justify. The luxurious truck phase stays small, however patrons have proven they’re prepared to spend premium cash on high-end pickups.
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Supply: Genesis
Motor1’s Take: A Genesis pickup might sound foolish, but when a lot of the growth work is already executed on the Hyundai aspect, a easy rebadge with luxurious upgrades may make sense—particularly for the US market.
