- Lexus ranked first total in NADA’s Winter 2026 Supplier Angle Survey, incomes the best marks from its franchised sellers.
- Supplier satisfaction improved throughout a lot of the trade as automaker-retailer relationships continued to get well.
- Infiniti completed final, with Jaguar, Alfa Romeo, Mitsubishi, and Nissan rounding out the underside 5.
Lexus sellers are the happiest in America—at the very least, up to now in 2026. The luxurious automaker ranked first total within the Nationwide Car Sellers Affiliation’s (NADA’s) 2026 Supplier Angle Survey, as first reported by Automotive News.
The NADA points a twice-yearly report card measuring how franchised sellers really feel concerning the producers they signify. The survey asks sellers to price their OEMs in areas starting from communication and product assist to total franchise worth.
Whereas Lexus took the highest spot, the survey additionally discovered supplier sentiment enhancing throughout a lot of the trade. With inventories lastly stabilizing following years of supply-chain disruptions, and automakers refining their product methods, many manufacturers posted increased scores than in earlier surveys.
Not each automaker shared in that success, although. A number of producers remained close to the underside of the rankings. Infiniti was final total, whereas Jaguar, Alfa Romeo, Mitsubishi, and Nissan weren’t far behind. Not fully surprising.
Motor1’s Take: That is one other win for Lexus. These outcomes present that its relationship with retailers stays one of many strongest within the enterprise—a notable benefit as competitors intensifies throughout each the luxurious and mainstream markets.
Supply:
NADA through Automotive Information
