British pop star Dua Lipa is suing Samsung Electronics for no less than $15 million in damages alleging the South Korean electronics firm illegally used a copyrighted picture of her with out permission.
The authorized grievance filed Friday in the US District Courtroom for the Central District of California alleges Samsung used a picture of Lipa for a few of its tv cardboard packing containers in circulation final 12 months. Based on the lawsuit, Lipa accuses Samsung of violating her “proper of publicity” in addition to infringing on her copyright and trademark rights.
The picture in query is allegedly taken from a efficiency on the Austin Metropolis Limits music pageant in 2024. Based on the lawsuit, Lipa and her crew repeatedly requested Samsung to cease utilizing the picture for Samsung’s packaging after changing into conscious of it in June 2025. In response, Samsung was “dismissive and callous,” repeatedly refusing the demand.
“Ms. Lipa’s face was prominently used for a mass marketing marketing campaign for a shopper product with out her information, with out consideration, and as to which she had no say, management, or enter in any way,” the lawsuit states.
The lawsuit additionally states that Lipa wouldn’t have allowed the partnership within the first place as she is “extremely selective” of her endorsements, which embody Apple, Porsche, Versace, Bulgari and Nespresso.
Past the copyright subject, the lawsuit additionally addresses the blended alerts despatched by the packaging, which could affect shopper spending in favor of the model and its ties to a celeb. For example, Lipa’s legal professionals additionally shared screenshots of customers on-line sharing how her picture influenced their buy.
“I’d get that television simply because Dua is on it. That’s how obsessed I’m,” stated one other,” one social media publish cited within the lawsuit says.
For the reason that lawsuit has turn out to be public, extra customers have taken to social media to share related ideas.
“Dua Lipa deserves compensation,” one person said on X, “The one motive I purchased my Samsung TV again in 2019 was this lady’s face. It was nothing to do with the television high quality or the worth or the options.”
