Amazon can ship something—together with, more and more, eyeballs to advertisers. And now, its upcoming slate of content material, together with an adaptation of the best-selling novel Fourth Wing and an inventory of younger grownup content material, is bound to have advertisers excited.
The e-commerce big held its annual Upfront occasion on the Beacon Theater in New York Metropolis on Monday evening, showcasing new TV reveals, films, sports activities, and podcasting content material destined for its Prime Video streaming platform and podcasting platforms.
Whereas there have been huge names in attendance—the occasion included appearances by Oprah Winfrey, Chris Pratt, Arnold Schwarzenegger, and Michael B. Jordan, amongst others—what stole the present was the immensity of Amazon’s promoting equipment.
Alan Moss, vp of worldwide promoting gross sales at Amazon Advertisements, stated customers watched 17% extra content material on its streaming platforms over the previous yr than in the course of the previous yr.
Tanner Elton, VP of promoting gross sales at Amazon, famous that the corporate had penetrated 90% of U.S. households in a single type or one other, and consequently, had reams of information and buyer insights to attract on for advertisers.
One Amazon exec even famous that it actively “works backwards from the shopper” to create content material, analyzing their consumption habits, after which working to create content material that’s prone to resonate. That content material is in concept extra prone to convert for advertisers.
And in an ongoing growth of its leisure choices, Amazon is continuous to up the ante on sports activities content material, for example, and increasing its unique podcast choices, producing extra TV reveals and flicks.
Amazon stated that the NFL Wild Card playoff sport, streamed completely on Prime earlier this yr, drew a report 31.6 million viewers. Not solely that, however those that watched it have been on common seven years youthful than viewers of NFL playoff video games broadcast on linear TV, and 41% extra prone to interact with advertiser content material in some form or type.
What new programming is coming to Prime?
As for the brand new and upcoming content material?
Right here’s a short rundown of among the tasks introduced on the occasion:
- The Oprah Podcast can be distributed completely on Wondery beginning in July, and produce two new episodes per week.
- Duke College basketball signed an unique streaming cope with Prime, and subsequent season, three high-profile video games can be proven through the platform: matchups in opposition to UConn, Michigan and Gonzaga.
- Amazon is leaning onerous into younger grownup (YA) content material, with new seasons or content material for Off-Campus, The Summer season I Turned Fairly, and others.
- The hit present The Terminal Record, starring Chris Pratt, is getting a second season.
- An adaptation of the Eighties collection Voltron is within the works, as is an adaptation of the online game collection God of Conflict.
- A brand new collection based mostly on Blade Runner can also be within the works, referred to as Blade Runner 2099.
- Oscar-winning actor Michael B. Jordan introduced a trio of tasks: The Best, a collection targeted on Muhammad Ali; Delphi, a collection set within the Creed and Rocky universe; and an adaptation of the best-selling novel Fourth Wing, by Rebecca Yarros.
