Meta is introducing an choice for WhatsApp customers to have personal chats with its AI assistant that not even the corporate can learn. It is pitching Incognito Chat with Meta AI as a strategy to have clandestine conversations with the chatbot underneath the safety of end-to-end encryption, which WhatsApp has long offered for chats between people. Meta revealed it was engaged on such a function at its LlamaCon generative AI convention in April 2025.
The corporate constructed Incognito Chat with Meta AI utilizing its Private Processing tech. It stated that messages exchanged with the chatbot on this mode are dealt with in a safe surroundings that nobody else has entry to. The messages will not be saved and so they disappear by default. So they will not, as an illustration, be used to coach Meta’s AI fashions.
Some people ask AI assistants questions on delicate subjects like well being, funds, work and private points. Meta famous that whereas different apps supply supposedly incognito methods to converse with AI chatbots, they’ll nonetheless see each side of the dialog.
Meta
The corporate will progressively make Incognito Chat with Meta AI obtainable to all customers by way of WhatsApp and the Meta AI app over the approaching months. The corporate can be engaged on a function known as Aspect Chat with Meta AI. It says it will enable customers to privately chat with Meta AI concerning any dialog. You can ask it questions in regards to the chat or get it to summarize messages. Aspect Chat with Meta AI will arrive within the coming months too.
Meta introduced these new options simply after it began publicly testing a Grok-style Meta AI chatbot feature on Threads. It shortly confronted a backlash from Threads customers who do not need to have something to do with Meta AI and located that there was no strategy to block the @meta.ai account on the platform.
