Hollywood might have some conflicted emotions about the usage of AI for content material creation, however Netflix appears prepared to leap within the deep finish. In keeping with The Verge, the streaming service has launched a brand new studio referred to as INKubator that can focus on creating generative AI content material. Based mostly on the present job listings for the crew, it seems this studio will likely be creating short-form animated content material that facilities gen-AI workflows and instruments.
Contemplating INKubator remains to be hiring fairly key roles like a head of technology, it might be some time earlier than viewers see something the group produces. To begin, the crew’s objective seems to be making animated shorts and specials, however there are solutions that Netflix has larger ambitions for INK. In keeping with one job listing, the crew plans sooner or later to “develop from shorts to longer-form content material.”
It is also not a complete shock the streaming service goes this route, since Netflix hasn’t been shy about embracing AI. The corporate is already utilizing the tech in its advertisements, and it acquired InterPositive, an AI startup based by Ben Affleck. The upcoming vertical video focus for Netflix’s cellular app looks like a primary place to place the kind of gen-AI content material we’d anticipate from INKubator.
