- Stellantis is reorganizing Lancia and DS Vehicles into specialty manufacturers.
- Fiat will handle Lancia, whereas Citroën will likely be liable for DS Vehicles.
- Stellantis is holding all 14 manufacturers, together with Maserati.
When PSA merged with FCA in early 2021 to create Stellantis, then-CEO Carlos Tavares vowed to maintain all 14 manufacturers underneath one large company umbrella. However, it didn’t take lengthy for stories to emerge claiming some manufacturers could possibly be offloaded and even shuttered to streamline the portfolio. The gossip turned out to be false, as all the businesses survived all through the controversial Tavares period.
Nevertheless, rumors resurfaced quickly after Antonio Filosa was named CEO in Might 2025. Quick-forward a 12 months, and all 14 manufacturers are nonetheless protected. Sure, that even contains Maserati, which was the topic of a number of stories claiming Stellantis would promote the corporate with the trident emblem to a 3rd social gathering. What about Lancia and DS Vehicles? They’re protected, too.
Introduced this week, the FaSTLAne 2030 technique requires turning Lancia and DS Vehicles into specialty manufacturers. Stellantis is placing Fiat in command of Lancia, whereas Citroën will oversee DS. Though particulars about potential new fashions haven’t been shared, Filosa guarantees “each model in Stellantis will play a transparent position in delivering our FaSTLAne 2030 commitments.”
Photograph by: Stellantis
A Myriad Of New Fashions, However How Many From Lancia And DS?
The brand new industrial plan requires 110 new or up to date fashions to launch by the tip of 2030. It’s affordable to count on a few of these to hold Lancia and DS badges. Logic suggests the 2 struggling manufacturers will introduce extra upscale variations of mainstream Fiat and Citroën merchandise, respectively. Creating fully bespoke merchandise wouldn’t make a lot sense provided that each are prone to stay area of interest manufacturers.
Stellantis nonetheless considers Lancia and DS separate entities, so that they gained’t turn out to be high-end trim ranges of Fiat and Citroën fashions. As for what “specialty manufacturers” truly means, the automotive conglomerate doesn’t elaborate, however count on considerably decrease volumes in comparison with the businesses that can handle them going ahead.
How Are Gross sales Numbers?
Based on registration figures printed by the European Automobile Manufacturers’ Association (ACEA) for 2025, Lancia (bundled with Chrysler) plunged 64 p.c to 11,754 items. This 12 months is shaping as much as be higher, with first-quarter registrations rising 15.5 p.c to 4,072 items.
As for DS Vehicles, ACEA figures present a 22.5-percent decline final 12 months to 29,042 autos. Q1 2026 continued the downward pattern, with registrations falling 17.1 p.c to six,771 items.
Stellantis’ new strategic plan covers the 2026–2030 interval, and except something adjustments, Lancia and DS Vehicles will stay separate entities. Fiat is now one of many group’s 4 world manufacturers, alongside Peugeot, Jeep, and Ram. Citroën is categorized as a regional model along with Opel/Vauxhall, Alfa Romeo, Dodge, and Chrysler.
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Supply: Motor1.com España
Motor1’s Take: Some will likely be stunned to listen to Stellantis isn’t merging or killing off a few of its struggling manufacturers. Whereas we’ve all the time rooted for the underdog, it’ll be troublesome for Lancia and DS Vehicles to draw consumers given the extraordinary inside and exterior competitors.
Hopefully, Stellantis has discovered a strategy to hold the 2 manufacturers related. Lancia deserves to stay its personal factor, however DS would in all probability work higher as a flagship trim degree for Citroën, which is strictly what it was earlier than being spun off right into a separate entity.
