One other month has handed, and a handful of automakers have reported their Might gross sales outcomes. Hybrids had been a robust driver of progress, as the common value of gasoline stays effectively above $4 a gallon.
This has been enormous for manufacturers like Hyundai and Kia, which supply a spread of hybrid and electrical automobiles, however final month wasn’t a hit for all. Ford noticed gross sales falter final month, persevering with a development, whereas the reasonably priced Maverick stands out as a well-liked mannequin.
The auto trade is going through quite a few hurdles proper now, together with tariffs which might be upending merchandise and plans. There’s nonetheless loads of time for the market to alter, however till then, listed here are the Might auto gross sales winners and losers.
Winner: Kia Breaks An All-Time Gross sales File
Picture by: Kia
Final month, Kia set a gross sales document, promoting 80,502 automobiles. That’s an 11 p.c improve over Might 2025, with the Sportage SUV outselling each different Kia mannequin. Hybrids accounted for a big share of Kia’s gross sales final month, which had been up 179 p.c.
Gross sales for the Sportage Hybrid and Sorento Hybrid had been up 171 and 101 p.c, respectively, whereas Carnival Hybrid gross sales jumped 32 p.c. Up to now this yr, Kia has bought 360,220 automobiles—2.0 p.c greater than within the first 5 months of 2025.
Loser: Ford’s Gross sales Slip
Picture by: Ford
In Might, Ford’s gross sales slipped 13.3 p.c yr over yr to 181,627 automobiles. Most fashions noticed their gross sales decline, together with the Ford Mustang, Bronco Sport, Expedition, and F-Collection. The Ford Ranger noticed the biggest decline of 23.3 p.c, greater than every other mannequin.
Sturdy sellers included the Maverick, up 10 p.c for the month. It’s obtainable with a hybrid powertrain, which makes it look interesting amid excessive gasoline costs. Bronco gross sales had been up 5.2 p.c, whereas Explorer gross sales climbed 8.8 p.c.
Winner: Hyundai’s Gross sales Surge Continues
Picture by: Hyundai
Hyundai bought 87,468 automobiles final month, a rise of three.0 p.c, and year-to-date gross sales are up 1.0 p.c. In response to the automaker, electrified automobiles drove progress, with hybrid gross sales up 90 p.c year-over-year. The Tucson, Santa Fe, Elantra, and Sonata hybrids all had gross sales data final month.
The Tucson SUV stays the model’s best-selling mannequin, up 3.0 p.c, adopted by the Elantra after which the three-row Palisade. Gross sales for each are up by 7.0 p.c and 17.9 p.c, respectively. Even the Hyundai Ioniq 5 EV noticed gross sales improve 28 p.c final month, with year-over-year gross sales up 16 p.c.
Loser: The Hyundai Ioniq 6 Is Nearly Useless
Picture by: Hyundai
Just some months in the past, Hyundai confirmed it will solely promote the high-performance Ioniq 6 N in the US, discontinuing the common trims. That call is mirrored within the gross sales numbers, with the automaker promoting simply 176 models, down a whopping 85 p.c in comparison with Might 2025.
Gross sales for the EV are down 79 p.c for the yr, however if you would like one, you’ll have to stay with the new N model for now. It has as much as 650 horsepower, and it will probably rocket to 62 miles per hour in 3.2 seconds.
Winner: Mazda Miata Leads Reasonably priced Sports activities Vehicles
Picture by: Mazda
The long-lasting little sports activities automotive, the Mazda MX-5 Miata, had a gross sales resurgence final month, with gross sales rising 196.6 p.c. The automaker bought 1,053 Miatas in Might, nearly all of which had been soft-top fashions. Up to now this yr, Mazda has bought 3,911 Miatas, up 10.9 p.c.
It outsold the Subaru BRZ at 255 models, down 21.8 p.c. Honda bought simply 319 Preludes, which is a brand new mannequin this yr. That may not be a lot, but it surely’s on par with Honda’s gross sales expectations, so it received’t be coming for the Miata anytime quickly. Mazda gross sales had been up 35.0 p.c in Might however are down 6.9 p.c year-to-date.
Winner: WRX Gross sales Soar
Picture by: Subaru
After months of gross sales declines for the model’s beloved sports activities sedan, Subaru WRX gross sales are lastly again on the rise. After the automaker launched its new entry-level mannequin—beginning at simply $33,690—gross sales had been considerably up in Might.
The WRX improved a whopping 148 p.c in comparison with final yr, with Subaru shifting 1,195 models. Final Might, Subaru solely bought 482 WRX fashions. Up to now this yr, Subaru has bought 5,875 WRXs, and it exhibits no indicators of slowing.
Sources:
Ford, Mazda, Subaru, Honda, Hyundai, Kia
