- Ferrari’s CEO asks a easy query: Why purchase a Ferrari if you cannot drive it?
- Benedetto Vigna leaves no room for doubt: “We won’t make absolutely autonomous vehicles — loud and clear.”
- Driver-assistance expertise will proceed to advance, however Ferrari insists a human will all the time stay in management.
We’ll admit that the debates surrounding the Luce are getting tiresome, so let’s remind ourselves that there’s extra to Ferrari’s lineup than an EV. Maranello is protecting busy because it goals to launch no fewer than 4 vehicles yearly between 2026 and the top of 2030. That’s 20 models in just five years, an unusually giant quantity for an unique automobile model that bought solely 13,640 models in 2025. One factor all future Prancing Horses can have in frequent is that the motive force will all the time stay in management.
CEO Benedetto Vigna is ruling out the prospect of a completely self-driving Ferrari, and he even questions why anybody would purchase one of many firm’s vehicles in the event that they couldn’t drive it. In an interview with Australian journal Drive, the top honcho pledged to place a steering wheel in each car so homeowners can get pleasure from driving as an alternative of letting computer systems do all of the work:
‘We won’t make absolutely autonomous vehicles — loud and clear. We would like the folks to have enjoyable, not the [computer] chips. We wish to have a steering wheel and a person or a lady behind the steering wheel. In any other case, why do you purchase a Ferrari?’
Picture by: Ferrari
Driver Help Methods Will Evolve
The Italian high-end area of interest marque will proceed to enhance driver-assist programs reminiscent of lane departure warning and adaptive cruise management, however a Ferrari with Degree 3 autonomy or above isn’t on the agenda. The truth that a self-driving future received’t occur is hardly a shock, provided that prospects purchase these vehicles to get pleasure from them, ideally on a winding highway.
A Ferrari is actually not a commuter automobile for which a completely autonomous driving system would make sense. Individuals with the means to purchase one will virtually actually be capable to afford extra mainstream fashions the place the expertise might turn into accessible at some point. They wouldn’t want to purchase a Ferrari for self-driving functionality, since that may defeat the aim of proudly owning the automobile within the first place.
Motor1’s Take: Ferrari might have modified dramatically over the past couple of many years, however it’s good sufficient to know the place to attract a tough line by prioritizing human management above all else.
Not solely is the steering wheel right here to remain, however there are additionally studies that the manual gearbox could make a comeback. A extra analog expertise will surely befit Ferrari’s picture, contemplating it constructed its heritage on sports activities vehicles which might be a thrill to drive.
