- Ferrari has denied reviews that sellers are pressuring prospects to purchase the brand new all-electric Luce.
- Chief Advertising Officer Enrico Galliera stated the Luce is geared toward a special buyer demographic.
- Regardless of ongoing rumors, Ferrari says demand for the Luce is assembly expectations.
A month after the debut of the much-discussed Ferrari Luce—the Marenello’s first electrical automobile—rumors proceed to swirl. The newest report, revealed by Bloomberg, claimed that some sellers had been pressuring prospects to put orders for the Luce to keep away from shedding their top-client standing or jeopardizing future entry to Ferrari’s most unique limited-run fashions.
However that is merely not the case. Ferrari Chief Advertising Officer Enrico Galliera immediately denied these claims in an interview with our colleagues at Automoto.it, providing an easy response.
Photograph by: Ferrari
Pressured Luce Gross sales? Ferrari Responds
Talking with Automoto, Galliera made it abundantly clear:
‘Many rumors flow into in regards to the Ferrari market, however this one is fake. Our place has been clear from the start: the Luce was designed for a special kind of buyer, not essentially for long-time Ferrari house owners—though they’re, in fact, welcome to purchase one.’
Galliera added that such a method would in the end damage Ferrari.
For one, sad prospects would change into “dangerous ambassadors” for the model, spreading unfavourable opinions and damaging Ferrari’s status.
He additionally famous that dissatisfied house owners may shortly resell their Luce fashions, hurting resale values and doubtlessly making a downward spiral within the used market.
Requested about demand for the Luce, Galliera declined to share particular order figures however stated gross sales are assembly the corporate’s expectations. He added that orders are at the moment cut up roughly evenly between new and current Ferrari prospects.
Photograph by: Ferrari
How The Rumor Began
Based on Bloomberg, some collectors and trade insiders have instructed that purchasing a Ferrari Luce may enhance a buyer’s possibilities of getting access to future limited-production fashions.
The outlet cited a number of traders and Ferrari prospects who spoke anonymously because of privateness considerations. One supply reportedly claimed that buying a Luce was mandatory to take care of standing amongst Ferrari’s most essential purchasers.
One other instructed that purchasing a Luce—or perhaps a normal manufacturing Ferrari—may function a stepping stone towards securing future one-off fashions or particular editions.
Motor1’s Take: Ferrari “forcing” prospects to purchase the brand new Luce would undoubtedly damage the model picture, so it is sensible that these rumors turned out to be false.
