The main points are past fuzzy, so do not maintain your breath for this one.
Tilly Norwood is an AI “actor” that pops up every now and again in various marketing stunts. Now she’s starring in her personal film, according to a report by Variety. It is referred to as Misaligned and is being made by Particle6 Productions, the identical firm behind the uncanny valley-adjacent Norwood.
It is being described as a “coming-of-age story infused with existential AI chaos.” It is set in, and this isn’t a joke, the “Tillyverse” and entails Norwood making an attempt to grow to be extra human as she encounters a “seductive rogue bot from the darkish net.” CEO Eline van der Velden says “the movie will completely be humorous, chaotic and self-aware — very Tilly.”
This is able to be the primary full-length function movie from Particle6. Particle6 to this point has specialised in short-form AI marketing videos which are pretty heavy on the slop.
I am no knowledgeable, however I occur to assume there is a broad gulf between a 15 second AI-generated perfume ad on Instagram and a feature-length film. The corporate does supply a service to movie studios that leverages AI for panorama technology and VFX, however we aren’t certain how profitable it has been. It did lately make this Tilly Norwood music video that made me really feel trapped within a nightmare, so there’s that.
The corporate hasn’t introduced any human collaborators from the movie business, however has advised it will be a hybrid manufacturing that pairs conventional filmmakers with “AI specialists.” We do not know if there is a script or something like that.
I’m extremely skeptical this may ever get made, and this is not me railing in opposition to AI. It is me railing in opposition to Tilly Norwood. The AI-generated character has all the time appeared extra like a ragebait machine than a severe try and deliver this know-how to the movie business.
When Norwood was first launched via a publicity stunt on the Zurich Movie Competition, it stirred up real fear in Hollywood. Particle6 responded to this with some short-form videos and captions that seemed to mock those fears.
I am undecided Particle6 is interested by doing something with Norwood apart from making bulletins that, in flip, seize headlines. It definitely worked today. In any occasion, we’ll have to attend and see if Misaligned truly will get made.
