With June behind us, we’re formally midway to 2027. That milestone means automakers are reporting their June, second-quarter, and first-half gross sales outcomes—and up to now, it is a fairly combined bag.
Hyundai, Kia, and Stellantis had been up. Ford and Normal Motors had been down. And Polestar is dead. It’s been a chaotic quarter, with no indicators of stability in sight. New automobile costs stay outrageously excessive for the common purchaser, and fuel costs are coming down however stay elevated.
Clear tendencies are rising as customers navigate the excessive price of automobile possession. Hybrids and compacts noticed new clients, whereas manufacturers that lacked such choices suffered. Let’s dive into the information to see the most recent gross sales winners and losers.
Winner: Kia Retains Breaking Gross sales Data
Picture by: Kia
Kia continues to see its gross sales rise due to a variety of hybrid-powered vehicles. The electrified variations of the Sportage, Sorento, and Carnival noticed their gross sales rise by 165 %, 114 %, and 56 %, respectively, pushing Kia to its finest June gross sales ends in historical past.
Final month, Kia bought 70,507 autos—a rise of 10 %. This has helped the automaker obtain a record-breaking first half. Via the primary six months of 2026, Kia has bought 430,727 autos, about 15,000 greater than on the identical level in 2025, a 3.4 % enhance.
Loser: GM’s Gross sales Stoop
2026 Chevrolet Corvette ZR1X
Picture by: Chevrolet
Even America’s largest automaker struggled. Normal Motors gross sales had been down 4.2 % throughout all 4 manufacturers, with Cadillac gross sales struggling the worst. Gross sales for the posh lineup fell 19.2 % for the second quarter, pushed by the decline for the discontinued XT4 and XT6 crossovers.
GMC was GM’s strongest model final quarter, with gross sales dipping simply 0.3 %. The 56.8 % drop in Hummer EV gross sales was offset by a rise in Canyon and Terrain gross sales—22.0 and 23.2 %, respectively. Buick gross sales declined 7.5 %, whereas Chevrolet gross sales fell 3.9 %, however the Corvette was up 23.8 %.
Winner: Hyundai’s Hybrids Had been Vastly In style
2026 Hyundai Tucson Hybrid
Picture by: Hyundai
Electrified autos dominated Hyundai’s second-quarter sales results, with hybrids, plug-ins, and totally electrical autos accounting for a 3rd of all automobiles bought. Sonata Hybrid, Santa Fe Hybrid, and Tucson Hybrid gross sales elevated by 246.0 %, 12.0 %, and 14.0 %, respectively.
This helped Hyundai obtain a record-breaking June for gross sales and the corporate’s finest first-half ever. The automaker bought 450,568 autos, a 3.0 % enhance. Second-quarter gross sales had been up 4.0 % to 245,180 models.
Loser: Fiat Is Barely Alive
Picture by: @fiatfastback
It’s a miracle Fiat stays in the US with only one mannequin—the electrical 500e runabout. Fiat bought a whopping 81 examples of the bite-sized metropolis automobile within the second quarter of 2026, down from 340 bought final yr.
To date in 2026, Fiat has bought simply 228 autos, down 75 %. The discontinued Fiat 500X accounts for a couple of of these autos, which ended manufacturing in December 2023. It seems to be like that inventory is gone, leaving simply the 500e in Fiat’s fledgling lineup.
Winner: Ford Mustang Gross sales Rebound
2026 Ford Mustang FX Bundle
Picture by: Ford
The Ford Mustang has not had the strongest gross sales in recent times, however that began to alter close to the tip of 2025. Mustang gross sales began robust this yr and have continued, placing the enduring pony automobile on monitor to have its finest gross sales yr since 2020, when the automaker bought 61,090 examples.
To date this yr, gross sales for the Mustang had been up 22.6 % to twenty-eight,725. For the quarter, Mustang gross sales had been up 3.4 %, with 14,651 bought, outselling the electrical Mustang Mach-E two-to-one. The Mustang was a vibrant spot for the Dearborn-based automaker, which noticed gross sales fall 10.3 % for the quarter.
Loser: Honda Odyssey Slips As Section Booms
Picture by: Honda
Minivan gross sales are on fireplace proper now, aside from one—the Honda Odyssey. Whereas gross sales for the Chrysler Pacifica, Toyota Sienna, and Kia Carnival had been up, customers aren’t shopping for what Honda is promoting. Gross sales for Honda’s minivan fell 14.7 % final quarter, with 8,481 minivans bought.
That’s a stark quantity in comparison with the 41,704 Pacifica minivans that Chrysler bought throughout the identical interval. It’s the nation’s best-selling minivan in 2026, outpacing the Toyota Sienna by almost 12,000 models—67,135 versus 55,252. Carnival gross sales path the Odyssey by 2,800 models.
Winner: Mazda3 Gross sales Almost Double
Picture by: Mazda
As customers seek for inexpensive, fuel-efficient fashions, some have flocked to the Mazda3. Gross sales for the compact automobile, out there as a sedan and five-door hatchback, jumped 90.7 % final month to three,787, led by the hatchback, which noticed gross sales enhance 123.0 %.
Mazda has bought 20,452 Mazda3 compact automobiles by means of the primary six months of the yr, which is obtainable with a naturally aspirated engine, a handbook transmission, and, relying on the trim, all-wheel drive. The fourth-generation Mazda3 was launched for the 2019 mannequin yr.
