X is attempting to compete with video-centric platforms like TikTok.
X is attempting to nudge its customers to publish extra unique movies on the app moderately than repost fashionable clips from elsewhere. In service of that, the platform has added a video editor to its iOS app.
Nikita Bier, X’s head of product, noted that the editor and recorder software contains an possibility so as to add overlay captions in a number of languages with a personalized look. There is a inexperienced display screen characteristic as nicely.
At the moment we’re launching a model new Video Editor and Recorder within the iOS app.
This contains some long-awaited options:
• Overlay captions in a number of languages and customise their look
• Inexperienced Display screen—Add customized backgrounds utilizing posts or photographs out of your digicam rollOne among… pic.twitter.com/d9gNKqpTTw
— Nikita Bier (@nikitabier) July 6, 2026
“One among our largest priorities is to offer creators the instruments to create unique content material & reward these creators,” Bier wrote in a post on X. “We’ve lots extra updates coming to the video editor within the coming weeks.” TechCrunch identified that X is foreign money rebuilding its Android app, nevertheless it appears probably the video editor shall be out there there too.
The video editor follows on different updates that point out X is attempting to chase the tails of TikTok and different video-focused apps. Final month, it added a video reaction function and it just set aside $1 million in payouts for reside video streamers.
Again in April, Bier stated X reduces the visibility of reposts and content material from different platforms. “I like to recommend recording unique movies with your individual voice over,” Bier wrote in a reply to 1 consumer. “We would like internet new content material on the app.”
Whereas X is actually hoping to higher compete with video-centric platforms, there’s one other facet to this. Having extra unique video content material on the platform will assist gasoline the likes of Grok, which trains itself on public content material on X.
