Ford’s CEO Nonetheless Is not Glad With Model High quality

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  • Ford CEO Jim Farley stated in an interview that the automaker just isn’t “glad” with high quality enhancements.  
  • He stated the Dearborn-based automaker has “a lot left to do.”  
  • Ford has issued 56 recollects to date this yr for 12.1 million autos.  

Ford simply topped JD Energy’s newest Preliminary High quality Research for mainstream manufacturers. However it additionally leads the trade in recollects this yr, issuing 56 to date this yr for 12.1 million autos. Meaning there’s nonetheless work to do. 

In an interview with CNBC, Ford Motor Firm CEO Jim Farley stated that whereas he’s “very proud” about its preliminary high quality outcomes, he added that “clearly none of us are glad. We’ve a lot left to do to be the primary high quality model in all attributes.”  

Since 2023, Farley has labored to improve quality by implementing extra rigorous growth testing, hiring extra technical specialists, and inspiring extra collaboration. In 2024, the Nationwide Freeway Site visitors Security Administration fined Ford for failing to situation correct recollects.  

The federal company stated the automaker must pay $65 million upfront, with $55 million of the penalty deferred. NHTSA will enable Ford to make use of the remaining $45 million to fulfill its efficiency obligations. The consent additionally required Ford to assessment three years of earlier recollects “to make sure they’ve been correctly scoped, and, if essential, file new recollects.”  

Farley instructed CNBC that the automaker will proceed to work on decreasing the variety of recollects and guarantee prices.  

The Present State Of Ford Remembers

To this point in 2026, Ford has issued 56 recalls for 12.1 million vehicles, main the trade. The automaker is on observe to situation fewer recollects than final yr, a file, however these recollects affected a a lot bigger variety of automobiles.  

In recent times, Ford has steadily led its opponents in recollects. In 2025, it issued 153 recalls for almost 13 million automobiles. It issued the second-highest variety of recollects in 2024, 67, behind Stellantis’ 72, however issued greater than every other automaker in 2021, 2022, and 2023.  

The quite a few recollects have price Ford billions of {dollars} in guarantee prices, with the automaker taking a $4.8 billion hit in 2023—its highest on file. These prices have been coming down ever since.  


Motor1’s Take: Ford understands that its high quality points will take time to repair and that it’ll take years of intentional enhancements and adjustments. Topping JD’s Preliminary High quality Research is an effective first begin, however the automaker should do greater than that to alter shopper sentiment. 



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