One options an optical phantasm spoof of ‘They Dwell.’
Amid a growing backlash in opposition to Meta’s good glasses, an activist group has taken over two London bus stops with pretend advertisements for the product, together with one which makes use of a intelligent optical illusions to show Kylie Jenner’s face right into a dystopian PSA about surveillance.
At first look, the “advert” seems virtually indistinguishable from a reliable advert displaying Kylie Jenner carrying a pair of good glasses. However if you happen to have a look at it from a unique angle, the picture turns to black and white and Jenner’s face takes on a creepy, skeletal look. As an alternative of “Meta AI glasses” the textual content modifications to “Meta: We’re at all times watching.”
Recording all the pieces we see and do consistently? It is giving fascism, not style
It is simply been revealed Meta is planning to make the glasses “repeatedly report audio whereas taking images each few seconds” with none warning gentle*
Actually NO ONE requested for this
#noncegoggles
*Supply: the FT
— Everyone Hates Elon (@everyonehateselon.bsky.social) 2026-07-13T15:57:17.393Z
As Hyperallergic points out, the advert appears to be a cheeky nod to They Dwell, John Carpenter’s 1988 sci-fi traditional through which a pair of unusual sun shades performs an vital position. It additionally follows one other pretend Meta glasses advert that cropped up in London earlier this month that is even less subtle. “The most important advance in pervert know-how because the trenchcoat,” it says above a pair of glasses. “Hey Meta, begin filming.”
Each advertisements are the work of Everyone Hates Elon, an activist group that is performed comparable guerrilla-style campaigns to protest Elon Musk and different tech oligarchs. The group was behind a sequence of and posters subway advertisements in New York that protested Jeff Bezos’ involvement with this yr’s Met Gala.
“Simply since you CAN create sun shades that report folks with out their consent and use the footage to coach robots… Doesn’t suggest you must,” the group wrote in an Instagram post concerning the marketing campaign. The group additionally pointed to a recent report from the Monetary Instances that claimed Meta is testing a brand new sort of glasses that is meant to repeatedly report audio and video.
Meta did not instantly reply to a request for remark. The corporate lately introduced that it will disable the cameras on its good glasses if it detects that the recording LEDs have been bodily tampered with. Meta stated it will “proceed to work on methods to make them even safer and extra reliable.”
