Midjourney, the corporate greatest generally known as a maker of AI image and video generation tools, has determined to get into astrology. The corporate has announced it is buying Co-Star, a well-liked astrology app, and bringing on its CEO Banu Guler as its new Chief Design Officer. The app will nonetheless be below Guler’s “full management,” in keeping with the corporate, however now with Midjourney’s sources behind it.
In a post on X, Guler characterizes the acquisition as a pure extension of her friendship with Midjourney founder David Holz and their shared perception that “computer systems could be instruments that reveal our humanity to ourselves. Instruments that present you what you imply, how you are feeling, what you are imagining, earlier than you may articulate it your self.”
I moved to New York after I was 17. I waited tables at a vegan restaurant, labored the evening shift at Dunkin Donuts on third Ave, and eventually came upon about bike messengering, which I figured was an ideal long-term profession choice if I wished to give attention to feminist zine/guide initiatives and… https://t.co/Bdlu4bKMSz
— Banu Guler (@banu__guler) July 24, 2026
That matches the introspective nature of an astrology app, however looks as if a bizarre match for the sorts of issues Midjourney actually makes money selling. Then once more, the corporate has been making an attempt to develop past simply being a builder and licenser of AI instruments. In June, Midjourney introduced it was growing a full-body ultrasonic scanner and launching a brand new division referred to as Midjourney Well being to construct it.
Guler writes that Co-Star has reached “35 p.c of younger individuals within the US with tens of tens of millions of app downloads,” and the app’s youthful customers often is the hardest viewers to promote Co-Star’s acquisition to. In accordance with a Gallup survey from April 2026, individuals born between 1997 and 2012 (14 to 29 yr olds) proceed to make use of generative AI recurrently, however have grown more and more unfavourable in the direction of it. “Gen Zers’ sturdy settlement or settlement that they really feel enthusiastic about AI has dropped 14 proportion factors to 22 p.c,” Gallup says, “whereas hopefulness has fallen 9 factors to 18 p.c, and anger has elevated 9 factors to 31 p.c.”
