- Acura was the one US luxurious model that noticed gross sales enhance within the first quarter.
- Acura gross sales are up 5.2 p.c, with 32,352 automobiles offered.
- The Japanese model is at present the fourth best-selling luxurious model, leaping forward of Cadillac.
The primary three months of the 12 months weren’t nice for luxurious automobile gross sales in america. BMW, Lexus, and Mercedes, the highest three sellers, all noticed their gross sales decline, nevertheless it was not a foul quarter for this Japanese model.
Acura gross sales elevated 5.2 p.c within the first quarter of 2026, with the model promoting 32,352 automobiles in comparison with 30,766 for a similar interval in 2025. They have been pushed by the Integra and MDX, which noticed gross sales enhance by 25.6 p.c and a couple of.7 p.c, respectively.
ADX gross sales have been up a whopping 4,318 p.c, however that’s as a result of Acura solely offered 178 crossovers within the first quarter of 2025, which is when it first went on sale. The corporate has offered 7,864 ADXs up to now this 12 months.
Acura is at present the fourth best-selling luxurious model in america, leaping forward of Cadillac, which noticed its gross sales fall 25.5 p.c.
The Luxurious Leaders
BMW continues to outsell the remainder of the competitors, with 84,231 autos offered up to now this 12 months, down 3.9 p.c. The model’s passenger automobiles took an enormous hit, falling 17.3 p.c, whereas crossover and SUV gross sales elevated by 9.5 p.c,
Lexus was a detailed second at 80,952, down 2.5 p.c. Like BMW, the automaker’s automobile gross sales fell by 43 p.c whereas Lexus’ SUV gross sales elevated by 6.7 p.c, with the RX, TX, and LX gaining. Mercedes reported gross sales falling 3.0 p.c within the first quarter to 70,000.
- BMW — 84,231 Items
- Lexus — 80,952 Items
- Mercedes-Benz — 70,000 Items
- Acura — 32,352 Items
Everybody Else
Cadillac offered 31,098 automobiles final quarter, down from 41,757 in 2025. Audi noticed its gross sales fall by a whopping 30 p.c, promoting simply 29,886 autos in three months. Each single Audi crossover and SUV noticed gross sales fall, particularly the electrical variants. Gross sales for the A3, A5, and A6 elevated 1.0 p.c, 6.0 p.c, and 9.0 p.c, respectively.
Volvo is one other automaker that noticed a precipitous decline, down 32 p.c. The automaker offered simply 22,651 autos, 1,000 fewer than Lincoln, which offered 23,610. Gross sales for Ford’s luxurious model have been down simply 0.5 p.c.
Infiniti offered simply 12,750 autos from January to March, down 3.2 p.c. The QX60 is the model’s best-selling mannequin by a large margin, accounting for about 75 p.c of the model’s gross sales.
- Cadillac — 31,098 Items
- Audi — 29,886 Items
- Lincoln — 23,610 Items
- Volvo — 22,651 Items
- Infiniti — 12,750 2025 Items
Motor1’s Take: A number of luxurious manufacturers assemble nearly all of their autos outdoors america and have needed to elevate costs attributable to final 12 months’s tariffs, like Audi. That is affecting gross sales, and it would immediate some manufacturers to maneuver manufacturing to America.
