Nissan Desires To Make ‘Cool Automobiles’ Once more

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  • Nissan desires extra sports activities automobiles past the GT-R and Z.
  • The corporate is exploring a whole ‘sports activities lineup’ with extra enthusiast-focused fashions.
  • Executives have hinted on the return of the Silvia nameplate

Nissan is gearing up for a comeback. We have been readily available earlier this week as the corporate unveiled the brand new Rogue E-Energy Hybrid at its headquarters in Yokohama, Japan, whereas additionally teasing the return of the Xterra nameplate. Nevertheless it’s not stopping there.

In a dialog with Richard Candler, Nissan’s world head of product technique, he stated that the model is critical about bringing sporty automobiles again into the lineup. And never simply the GT-R and Z—probably different enthusiast-favorite nameplates as effectively. He notes:

‘We’re actually deeply a sports activities lineup once more. We wish to do some cool automobiles. The primary automotive I ever purchased was a Silvia, so I might like to deliver again that nameplate. I do suppose it is actually helpful… I believe there’s nonetheless house for Silvia, and we have to discover the precise resolution for it.’



1999 Nissan Silvia S15

Picture by: Nissan

This isn’t the primary time Nissan has hinted at reviving the Silvia. CEO Ivan Espinosa beforehand urged that more sports cars may very well be in improvement alongside the upcoming R36 GT-R. Whereas he stopped wanting confirming the Silvia nameplate particularly, he did say that we’ll see “extra sports activities automobiles coming into the portfolio.”

What a brand new Silvia would possibly appear to be remains to be unclear, however it might possible goal rivals just like the Mazda Miata and Toyota GR86 / Subaru BRZ. As Candler places it, “value entry and accessibility are vital for that product.”




Motor1’s Take: If Nissan follows via, this may very well be precisely what the model wants. Leaning again into reasonably priced, driver-focused sports activities automobiles—particularly one thing like a revived Silvia—would assist deliver again fans in a manner crossovers and EVs merely can’t.



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