- Hyundai will launch passenger automobiles, SUVs, vans, and business autos.
- Genesis plans to roll out SUVs and passenger automobiles.
- Each manufacturers are engaged on further trim ranges and mannequin derivatives.
The body-on-frame Boulder concept we noticed this week on the 2026 New York Auto Present is simply the tip of the iceberg for a broader product offensive. Hyundai will roll out 36 new or up to date fashions in North America between now and the tip of 2030. In a letter to shareholders, CEO José Muñoz stated the next-generation Elantra and Tucson will debut in South Korea this yr, so anticipate to see them stateside as early as 2027.
Hyundai intends to flood the U.S. market with passenger automobiles, SUVs, vans, and business autos over the subsequent 5 years. Further trim ranges, together with the high-performance N and the rugged XRT, will complement the mannequin onslaught. To cowl all tastes and preferences, there might be a wealthy mixture of gasoline, hybrid, and EV fashions. Moreover, range-extending electrical autos are on the way in which, utilizing a combustion engine to generate electrical energy and cost the battery.
On the luxurious aspect, Genesis can be protecting busy, planning to launch 22 fashions throughout the similar timeframe. As with its mother or father firm, not all the pieces might be an SUV; some might be passenger automobiles. Hyundai’s Mercedes rival additionally goals to diversify the lineup with new derivatives, extra trim ranges, and next-generation powertrains.
Hopefully, a few of the daring Genesis ideas we’ve seen not too long ago will make it to manufacturing. The X Gran Equator has actual potential as a substitute for the Mercedes G-Class, whereas the G90 Wingback can be a welcome addition above the G70 Capturing Brake, which sadly isn’t bought within the U.S.
Elsewhere, the newly based Magma lineup of efficiency fashions might be topped by a manufacturing model of the GT idea, which is able to function a full-fledged supercar. On the different finish of the lineup, the G70 could obtain a second facelift and soldier on for some time, though Genesis has but to verify these experiences.
The Hyundai Motor Group is delivering a one-two punch to the competitors by concentrating on each mainstream and luxurious segments. With a large $26 billion funding deliberate in the US to assist these efforts, it goals to supply one thing for everybody. With 58 fashions throughout the 2 manufacturers, the subsequent 5 years might be extraordinarily busy.
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Supply: Hyundai
Motor1’s Take: It’s all the time good to have extra choices, and it appears to be like as if Hyundai and Genesis are working to fill any gaps of their lineups. That effort will even embody a body-on-frame midsize pickup launching in 2029 with the Hyundai badge. A truck-based SUV model is probably going among the many 36 Hyundai fashions, provided that the Boulder featured an enclosed cabin.
Whether or not Genesis will be a part of the body-on-frame push stays unclear, however the X Gran Equator suggests an off-road luxurious automobile is a definite chance. Among the many many latest ideas, there was even the X Scorpio all-terrain supercar, a Korean tackle the Lamborghini Huracan Sterrato.
Secure to say each Hyundai and Genesis are cooking.
Sources:
Hyundai, Genesis
