- Kia bought 207,015 automobiles by way of the primary three months of the 12 months, up 4.1 %.
- The Sportage stays the model’s best-selling mannequin, with 44,704 models bought.
- Gross sales for Kia’s two electrical automobiles, the EV6 and EV9, fell 46.5 % and 27.1 %, respectively.
Kia has damaged one other gross sales document, with first-quarter 2026 gross sales rising 4.1% 12 months over 12 months. To date, Kia has bought 207,015 automobiles this 12 months in comparison with 198,850 by way of the primary months of 2025.
The Sportage continues to be Kia’s best-selling mannequin, with gross sales up 8.2 % to 44,704. The K4 is Kia’s second-best-selling automobile, however simply barely. The automaker bought 37,220 K4s final quarter, in comparison with 35,928 Telluride SUVs, with each fashions posting year-over-year gross sales will increase.
Kia’s electrical automobiles, the EV6 and EV9, noticed their gross sales fall final quarter, tumbling 46.5 % and 27.1 %, respectively. Gross sales for the 2 EVs started to endure after the US authorities discontinued subsidies for them.
| Mannequin | 2026 YTD Gross sales | 2025 YTD Gross sales | % Change |
| Kia EV9 | 2,740 | 3,756 | -27.1% |
| Kia EV6 | 2,023 | 3,783 | -46.5% |
| Kia K4 | 37,220 | 37,004 | 0.6% |
| Kia K4 | 18,806 | 15,747 | 19.43 |
| Kia Soul | 3,299 | 11,277 | -70.8% |
| Kia Niro | 7,455 | 5,188 | 43.7% |
| Kia Seltos | 14,699 | 11,375 | 29.2% |
| Kia Sportage | 44,704 | 41,301 | 8.2% |
| Kia Sorento | 21,510 | 25,117 | -14.4% |
| Kia Telluride | 35,928 | 29,943 | 19.99% |
| Kia Carnival | 18,631 | 14,574 | 27.8% |
| Complete | 207,015 | 198,850 | 4.1% |
Gross sales for the Sorento had been additionally down 14.4 % to 21,510. The Soul, which suffered a major gross sales drop of 70.8 %, ended production on the finish of the 2025 mannequin 12 months. Serving to drive Kia’s gross sales growth had been its hybrids, whose gross sales elevated 73 %, based on the automaker.
Regardless of the sturdy quarter, gross sales in March had been down. The automaker bought about 2,000 fewer automobiles final month than in March 2026, which may very well be an indication of a gross sales slowdown for Kia, and the remainder of the business.
Motor1’s Take: Kia’s gross sales growth continues. The automaker had a record-breaking 2025 and has set a purpose of surpassing that quantity this 12 months, and it’s at present off to a stellar begin.
