- Ford gross sales declined 9.2 % within the first quarter of 2026.
- Gross sales for the Mustang, Explorer, and Expedition elevated.
- Ford noticed gross sales rise for the entry-level Ranger XL and Bronco Sport.
Ford Motor Firm has reported its first-quarter gross sales outcomes, which had been down 9.2 %. Many fashions noticed their gross sales lower, however there have been a number of vivid spots, together with the Mustang, Explorer, and Expedition, in addition to gross sales for a number of the model’s entry-level trims.
In line with the automaker, gross sales for the entry-level Ranger XL had been up 45.5 %. The Ranger begins at $35,245. Gross sales for the entry-level Bronco Sport had been up 10.3 %. Together with the bottom Maverick, all three entry-level trims noticed their gross sales rise by 8.4 %.
Ford had success on the reverse finish of the value spectrum. Ranger Raptor gross sales had been up 36.1 %, whereas gross sales for the Explorer and Expedition elevated by 29.7 % and 30.2 %, respectively.
| Mannequin | 2026 YTD Gross sales | 2025 YTD Gross sales | % Change |
| Bronco Sport | 35,021 | 33,363 | 5.0% |
| Escape | 12,397 | 37,357 | -66.8% |
| Bronco | 31,197 | 32,595 | -4.3% |
| Mustang | 14,074 | 9,377 | 50.1% |
| Mustang Mach-E | 4,600 | 11,607 | -60.4% |
| Explorer | 61,397 | 47,314 | 29.7% |
| Expedition | 17,554 | 13,482 | 30.2% |
| F-Sequence | 159,901 | 190,389 | -16.0% |
| (F-150 Lightning) | 2,060 | 7,187 | -71.3% |
| Ranger | 17,775 | 14,913 | 19.2% |
| Maverick | 33,861 | 38,015 | -10.9% |
| E-Sequence | 9,359 | 9,679 | -3.3% |
| Transit | 34,238 | 34,580 | -1.0% |
| Heavy Vans | 2,331 | 2,811 | -17.1% |
| Ford Whole | 433,705 | 477,560 | -9.2% |
Mustang Increase
Mustang sales started strong this year, a drastic change from the start of 2025 when gross sales had been down 31.6 %. Gross sales had been up 3.2 % within the second quarter of final 12 months, tumbled 10 % within the quarter after, and at last started to point out indicators of a rebound within the closing months of 2025.
Ford has carried that momentum into 2026, with Mustang gross sales up 50.1 %. The automaker bought 14,074 Mustangs from January by way of March and is now the automaker’s best-selling model of the Mustang, outselling the electrical Mach-E Crossover by a large margin.
Photograph by: Ford
Ford Gross sales Slip
Like many different automakers, Ford noticed gross sales for its electrical autos decline. Mustang Mach-E gross sales had been down 60.4 %, with the automaker promoting simply 4,600 items. F-150 Lightning gross sales had been even worse, down 71.3 %, because the automaker prepares to interchange it with a range-extended variant.
Gross sales additionally tumbled 16.0 for the model’s best-selling mannequin, the F-Sequence. The automaker bought 159,901 pickups, down from 177,796 at the moment final 12 months, however the mannequin stays America’s best-selling pickup, outselling the Chevrolet Silverado 1500 and Ram 1500. A provider additionally suffered a hearth close to the top of final 12 months, disrupting manufacturing.
The Maverick, which serves because the Blue Oval’s entry-level mannequin, noticed its gross sales decline by 10.9 %, with 33,861 bought thus far this 12 months. Bronco gross sales had been additionally down, falling 4.3 % to 31,197 items bought.
Motor1’s Take: Regardless of sturdy gross sales for the Mustang, Explorer, and Expedition, general Ford gross sales fell 9.2 %. The decline might sign a slowdown as tariffs and different exterior components proceed to strain the business.
