Due to social media, a brand new legion of followers is discovering one thing new to like at Buc-ee’s: the OverBite.
Although it’s been on the cabinets at Buc-ee’s for a number of years, the hockey puck-shaped, chocolate-covered candy has turn out to be a little bit of a viral sensation extra just lately. Accessible in 5 totally different flavors, these quarter-pound treats characteristic a thick layer of both milk or darkish chocolate and fillings like peanut butter, caramel, and cookies and cream.
It appears Wealthy O’Toole, a Texas-based singer and songwriter, could get credit score for kicking into overdrive the newest frenzy over the OverBite. In a post on X that’s amassed greater than 8 million views since Monday, O’Toole shared a pair images of the darkish chocolate and peanut butter number of the sweet alongside a four-word evaluate: “This factor is wild.”
Like several viral pattern, social media customers throughout different platforms raced to their native Buc-ee’s to provide the deal with a try to provide their very own tackle it. Google Traits knowledge additionally reveals a spike in searches for the OverBite earlier this week.
Mason Woodruff, a TikTok creator, posted a video reviewing the milk chocolate selection, and after only one chunk, he supplied up his evaluation: “Oh yeah, that’s unimaginable, actually unimaginable.” In his video, Woodruff additionally famous that the OverBites had been simply discovered on the entrance of the shop and speculated that Buc-ee’s is conscious that the deal with has turn out to be a viral sensation.
Buc-ee’s didn’t instantly reply to a request for remark from Quick Firm in regards to the latest reputation of its OverBite candies.
BIG BUC-EE’S BUSINESS
As Buc-ee’s has expanded in recent times, now with 50-plus journey facilities situated in 12 states, its treats have turn out to be a well-liked subject of a lot dialogue on-line—as individuals rave or rant about what they discover within the shops. The latest buzz in regards to the OverBite has seen some individuals lamenting that they will’t simply get their fingers on one.
On Bluesky, one person posted: “Severe request … who lives close to a Buc-ee’s and might ship me a few of these?”
There’s even a cottage business of small businesses that cater to Buc-ee’s followers from afar.
Texas Snax, a third-party reseller of Buc-ee’s gadgets that’s not affiliated with the corporate, is at present offered out of all 5 flavors of OverBites. The corporate didn’t instantly reply to a request from Quick Firm as as to if it’s seen elevated curiosity in OverBites this week.
And others are additionally attempting to money in on the viral pattern: Whereas the treats can be found in-store for lower than $5 every, a seller on Amazon is attempting to fetch as a lot as $25 for only one.
NOT EVERYONE’S A FAN
The OverBite sweet, like many meals gadgets on the Lake Jackson, Texas-based chain of gigantic journey facilities, will not be for the faint of coronary heart. Packing 500-plus energy and greater than 50 grams of sugar per deal with, Buc-ee’s recommends that every OverBite is definitely supposed to be 4 servings.
A number of individuals on-line shared their ideas in regards to the healthiness of the snack, with an Instagram account calling out the 56 grams of sugar in every deal with. Elsewhere, an X person quipped: “Buc-ees tryin’ to provide you Diabet-ees.”
And, as with something on-line nowadays, individuals had been additionally fast to trash the deal with. One self-described “massive Buc-ee’s man” responded to O’Toole’s publish on X, saying: “I’ve had it. And no. It’s not good. Low high quality chocolate and an excessive amount of peanut butter.”
