On April 26, all eyes turned to the London Marathon because the occasion grew to become the location of a number of damaged information in long-distance working. Followers watched with bated breath as their favourite athletes crossed the end line. However there was one element that the highest runners had in frequent that viewers won’t have observed—and it needed to do with their ft.
The marathon included a number of sport-defining highlights. Kenya’s Sabastian Sawe set a brand new world report of 1:59.30 (the primary sub-two-hour marathon in an official race), adopted by Ethiopia’s Yomif Kejelcha, who completed with a time of 1:59.41. And fellow Ethiopian Tigist Assefa set a ladies’s world report of two:15.41. All three of those runners have been sporting the identical shoe: the Adidas Adizero Adios Pro Evo 3.
For Adidas, that is precisely the form of cultural second that’s helped the model stage a major comeback after it was pressured to end its collaboration with Kanye West on the finish of 2022. Over the previous a number of months, the model has debuted collaborations tied to the “Oasis Stay ’25” tour and Unhealthy Bunny’s Tremendous Bowl halftime present, in addition to collaborating with designers like Hermès menswear inventive director Grace Wales Bonner. Zeitgeist-tapping partnerships like these helped Adidas internet an working revenue of round $2.4 billion in 2025, a 54% enhance over 2024, which was the final yr that included Yeezy gross sales.
This morning, Adidas inventory obtained a small 1% enhance within the wake of the Evo 3’s massive second. Right here’s what to find out about what Adidas calls its “supershoe.”
A historical past of damaged information
The Evo 3 was introduced on April 23, simply days earlier than the London Marathon. It went up on the market in restricted portions on April 25 (now bought out on-line) and is scheduled for a wider launch within the fall. The shoe is a part of Adidas’s broader Adizero Adios Professional Evo assortment, first launched in 2023, which is designed particularly for long-distance runs and race days.
In response to the corporate, the gathering has helped Adidas athletes break three world information and win over 30 key street races, together with six World Marathon Majors wins, seven nationwide information, 5 course information, and one Olympic report time. The Evo 3, although, is the model’s most superior working design but.
The anatomy of a 97-gram “supershoe”
The Evo 3 consists of 4 important elements, from high to backside: the higher materials, which wraps across the foot; the Lightstrike Professional Evo Foam, a customized foam layer; a stiffening carbon ingredient known as the Energyrim; and a rubber outsole. Per Adidas’s official design breakdown, every of those elements was painstakingly refined to ship peak working efficiency on the lightest potential weight.
The Lightstrike foam was designed particularly for the Evo 3 and weighs half as a lot as the froth utilized in its predecessor, the Evo 2. It’s supported by the carbon-based structural assist Energyrim, additionally a brand new characteristic within the Evo 3, that’s engineered to maximise the quantity of the shoe’s foam whereas offering additional stability to the only real. On the underside, a rubber outsole is positioned on the forefoot to offer what Adidas calls “dependable traction at excessive speeds,” with out compromising weight.
In whole, the Evo 3 weighs simply round 97 grams—almost 30% lighter than the Evo 2. It’s Adidas’s first-ever sub-100-gram race shoe.
“We weren’t simply making an attempt to enhance on what we’d performed earlier than; we wished to see how far we may go,” Patrick Nava, common supervisor of working at Adidas, wrote in a press launch asserting the shoe. “We went via greater than a dozen iterations, working intently with our athletes and testing in every single place from our labs in Herzogenaurach [Germany] to high-altitude camps in Kenya and Ethiopia. At that stage, each element actually issues—we have been measuring issues right down to the closest nanogram. It was an extended course of, however it’s led to one thing we imagine genuinely modifications what a race-day shoe can really feel like.”
The result
For Adidas, it looks like that laser-focused consideration to element has paid off.
In a press release printed on April 26, Nava wrote: “The Adidas household is extremely happy with Sabastian and Tigist’s historic achievements, marking the quickest occasions people have ever run in a marathon. It is a testomony to the years of laborious work and dedication they’ve made, alongside our innovation staff, who’ve constructed a supershoe which breaks new floor within the Adizero Adios Professional Evo 3.”
