- Ford and out of doors model Filson are becoming a member of forces to make a Bronco with premium touches.
- The 2 firms launched a teaser picture on Tuesday of the 4×4’s rear finish and spare tire cowl.
- A full reveal is scheduled for June 3.
Scorching on the heels of its Super Duty collaboration with Detroit-based workwear model Carhartt, Ford is teaming up with one other historic American clothes firm for a novel car. This time, it’s a premium Bronco in-built tandem with Pacific Northwest out of doors clothing store Filson.
The 2 firms launched a single teaser angle exhibiting the Bronco’s rear finish and spare tire cowl, which wears Bronco and Filson textual content on prime of a metallic inexperienced shade. Fender flares and knobby treads counsel that this Bronco might include 35-inch or bigger tires, similar to these included in Ford’s Sasquatch package deal.
The automaker is maintaining quiet on the main points for now, forward of the mannequin’s full reveal on June 3. Ford says the brand new Bronco trim will first be accessible as a four-door mannequin with a premium really feel, possible carrying Filson-branded inside touches.
Ford X Filson
This isn’t the primary time these two manufacturers have teamed up. Again in 2020, they constructed the Ford Bronco x Filson Wildland Fire Rig, which supported forest firefighting and wildlife conservation. That truck was a one-off idea, however Ford donated two equally geared up Broncos to rural firefighting crews, and Filson dropped a limited-run capsule assortment to learn the hassle.
Not like that effort, the Filson Bronco will probably be a manufacturing mannequin accessible to clients in early 2027. There’s no phrase but on powertrain availability or pricing, however a 2026 Bronco Badlands with the two.3-liter Ecoboost four-cylinder begins at $58,320, and the identical truck with the two.7-liter EcoBoost V6 prices $61,115.
Because the Filson goals to lure in premium patrons, an informed guess would put pricing within the excessive $60,000 or low $70,000 vary, undercutting the Bronco Raptor’s $83,080 base MSRP. We must always discover out extra concerning the particulars of the collaboration on June 3.
Motor1’s Take: The Ford Bronco and Filson are two American icons. This collaboration is smart, particularly in gentle of Ford eager to take the Bronco upmarket and supply a novel 4×4 expertise whereas competing with manufacturers like Land Rover and Ineos.
