- Stellantis assures shoppers its new merchandise may have distinct designs.
- Its regional manufacturers will make investments assets first into design.
- Stellantis’ European boss stated it’ll ‘not simply rebadging.’
Final month, Stellantis revealed its roadmap for the remainder of the last decade and past. It plans to launch 110 new or up to date autos whereas investing most of its assets in 4 world manufacturers among the many 14 throughout the conglomerate. It appears like a recipe for rebadging, however the automaker says these autos will probably be distinct fashions.
Jeep, Ram, Peugeot, and Fiat are the worldwide manufacturers that can function launching factors for brand spanking new merchandise, platforms, and applied sciences. New Stellantis fashions will launch with one among these 4 badges, and as these manufacturers develop new merchandise, the opposite regional manufacturers will make investments assets to distinguish them.
In an interview with Autocar, Emanuele Cappellano, Stellantis’ European boss, stated that manufacturers have to “change the design, physique kind and form and model attributes,” and “all of the options which can be attribute for each model.”
He informed the publication that “many of the effort, by way of capital expenditure, is on diversifying—actually diversifying—the fashions and line-up and never simply rebadging. So, you’ll have the brand new Peugeot first, and after that you’ve got a brand new Vauxhall that isn’t a rebadged Peugeot, then an Alfa Romeo, a Jeep, or no matter.”
We’d have already got a peek at what this can appear like. A current product video highlighting Stellantis’ multi-energy powertrain lineup seems to indicate off a mystery Chrysler that could be the new Airflow. It has a definite design, nevertheless it additionally seems to be like it’s primarily based on the Jeep Cherokee, particularly the doorways, door handles, and daylight opening.
Motor1’s Take: Stellantis might need a grand plan to distinguish its merchandise that can share platforms, powertrains, and different applied sciences, however distinctive designs will solely go up to now. Pricing and options will matter simply as a lot, and that will probably be laborious to do if the underlying structure is analogous.
