Toyota has too many fashions—and it’s not simply me who’s saying it. Newly appointed CEO Kenta Kon not too long ago got here out and stated that the Japanese automaker’s lineup is too crowded. Wanting on the variety of automobile choices, each regionally and overseas, it’s simple to see how one may come to that conclusion.
Within the US alone, Toyota has 21 distinctive nameplates. That doesn’t even embody a handful of plug-in-hybrid, off-road, or efficiency variants. In Europe, relying on the nation or area, that quantity is anyplace from 15 to twenty distinctive nameplates. Think about Japan, Australia, and a handful of different continents, and there are almost 80 distinctive Toyota fashions worldwide.
Wanting particularly on the US for this train, I performed a little bit of backseat product planner in an effort to assist Toyota trim its lineup. Of the 21 fashions the corporate gives right here in America, these are those value holding—and those that may most likely exit stage left.
Toyota Tacoma Trailhunter
Picture by: Andrew Hyperlink | Motor1
4Runner: Preserve
The Toyota 4Runner has been round for 42 years; it ain’t going anyplace. Even within the midst of a changeover 12 months, through which Toyota removed 2025 fashions to make room for brand new 2026 fashions, the 4Runner remained one of many model’s top-selling SUVs final 12 months.
Toyota offered 136,801 examples of the 4Runner in 2025, narrowing in on the Jeep Wrangler’s lead (167,322 items) and almost catching the Ford Bronco (146,007 items). By means of April, 4Runner gross sales had been already up 294 p.c 12 months over 12 months, which suggests it may set a brand new file in 2026.
bZ: Merge With C-HR
Toyota solely offered 15,609 bZ electrical SUVs in 2025, a quantity that received’t shatter any gross sales data. However arguably extra so than the revived C-HR, there’s purpose for Toyota to maintain its compact electrical crossover round.
A reputation change (goodbye, bZ4X) and vary enhancements maintain the bZ related within the ever-changing EV market in 2026. Gross sales are already exhibiting indicators of enchancment this 12 months. Toyota must take the very best of the C-HR (styling) and mix it with the very best of the bZ (all the things else) to create one targeted, cohesive electrical SUV.
C-HR: Merge With bZ
It’s nonetheless not completely clear why Toyota determined to convey the C-HR again to America. The earlier C-HR was a relative gross sales dud, surviving simply 5 years within the US. So Toyota’s determination to revive the nameplate within the type of a cool electrical crossover is a complicated one, to say the least.
The C-HR most likely isn’t going anyplace for just a few years, on condition that Toyota simply rolled out the brand new model for 2026. However I can’t think about this mannequin will stick round for very lengthy (or must), on condition that the bZ nonetheless exists.
Camry: Preserve
This can be a no-brainer. With over 316,000 items offered in 2025, the Camry remains to be the best-selling sedan in America. Despite the fact that it has to fend off extra crossovers than ever earlier than, it even landed within the prime 10 in general gross sales within the US and got here second solely within the Toyota lineup to the RAV4.
Corolla: Preserve
One other no-brainer: Toyota has no purpose to kill off the Corolla—not less than, the conventional, no-nonsense sedan model. Extra on the opposite variants in a minute. With greater than 248,000 items moved within the US final 12 months, it’s nonetheless the most well-liked possibility in its section.
Corolla Hatchback / GR Corolla: Preserve… For Now
Toyota doesn’t escape gross sales for particular Corolla trims just like the hatchback or GR model, and I think there’s a purpose for that. Whereas the GR model will at all times be a distinct segment, love-volume trim, there isn’t a ton of proof exhibiting that the hatchback is an enormous hit amongst customers.
The unhappy actuality is that People don’t need hatchbacks. Credit score to Toyota for attempting—and it truly is a improbable little five-door—however the one purpose to maintain the Corolla hatch round for the following few years could be to complement the GR Corolla, which deserves one other half-decade or extra in manufacturing.
Corolla Cross: Preserve (However Change The Identify)
The Corolla Cross isn’t any slouch on the gross sales aspect, with almost 100,000 examples offered in 2025. With the RAV4 now beginning at $33,320, consider it or not, Toyota wants an reasonably priced entry-level SUV. The Corolla Cross is that automobile.
Right here’s the one problem I see with the Corolla Cross: The title. A reputation change may theoretically spell much more success for Toyota’s $26,610 SUV, on condition that some clients is likely to be confused by the Corolla branding. However that’s nitpicking.
Crown: Cancel
America clearly wasn’t prepared for a high-riding, quasi-luxury sedan—as evidenced by the numerous which have failed earlier than it. With simply over 12,000 Crown fashions discovering new properties in 2025, there’s little purpose for Toyota to maintain this awkward automobile round for for much longer. Of all of the Toyota fashions nonetheless on sale, the Crown was the third-worst-selling. I’ll get to the opposite two in a minute.
Crown Signia: Cancel
The Crown Signia SUV fared barely higher than its sedan counterpart in 2025, with simply over 20,000 examples discovering new properties. However for a Toyota, that also places it within the backside 5 for gross sales, a far cry from the almost half 1,000,000 RAV4s the corporate offered over that very same interval.
There are rumors that Toyota desires to spin off Crown as its personal sub-brand, which could possibly be attention-grabbing. However given its positioning as an ungainly center providing between Toyota and Lexus, I’m not so certain that’s a good suggestion both.
GR86: Cancel
Look, that is going to be a tricky capsule to swallow. In fact, all of us love the Toyota GR86. However with fewer than 10,000 offered final 12 months, with gross sales slipping each month, it’s getting more durable and more durable for Toyota to justify the GR86.
The excellent news right here is that this platform has been round for almost 15 years, nearly unchanged. It’s nonetheless the identical nice sports activities automobile that debuted with a Scion badge approach again in 2012. The unhealthy information is that we’re unlikely to see one other era. However, extra and higher sports activities automobiles are reportedly on the best way.
Picture by: Toyota
GR Supra: Already Cancelled
Everybody knew the Toyota GR Supra was already on the best way out, however I figured it was value together with on this record nonetheless. With fewer than 3,000 items discovering new properties in 2025, due partly to a shortened 12 months, it’s unhappy to see the Supra go—however not completely stunning.
Grand Highlander: Preserve
The Grand Highlander is a simple one. Toyota offered a wholesome 136,801 examples of the three-row SUV final 12 months, and there’s no purpose to give up now.
Highlander: Preserve (New Mannequin Coming)
The Highlander finds itself in a extra attention-grabbing place than its huge brother. The three-row, mid-size SUV hasn’t actually been the highest possibility in its class the previous couple of years; that’s why Toyota is taking the nameplate in an entirely new direction for 2027.
Toyota not too long ago launched the 2027 Highlander EV—the model’s first electrical three-row within the US. Even with EV enthusiasm waning over the previous couple of months, three-row SUVs are nonetheless huge sellers, and there’s no purpose to consider that the following Highlander shouldn’t be a preferred possibility as properly.
Land Cruiser: Preserve
Frankly, this one may have gone both approach. I do know that the Land Cruiser returning to the US is an enormous deal and the nameplate is massively necessary within the off-roading group—I get it. However when you might have two different off-road SUVs plus two vans with rugged off-road trims, it’s more durable to justify an off-roader that begins at almost $60,000. For now, although, the Land Cruiser will get to remain in my imaginary lineup.
Mirai: Cancel
There’s no purpose the Mirai must exist. I do know Toyota remains to be bullish on hydrogen (as am I), however the abysmal gross sales merely aren’t sufficient to maintain the funky sedan round within the US for for much longer. Time to drag the plug.
Prius: Preserve
With hybrids again on the rise and EVs taking the backseat, there’s no purpose for the Toyota Prius to go anyplace. Not too long ago up to date for the 2023 mannequin 12 months, Toyota offered a wholesome 56,488 examples final 12 months. That features each the usual hybrid and the plug-in—each of which ought to stay a fixture within the Toyota lineup for years to return.
RAV4: Preserve
The RAV4 is Toyota’s best-selling mannequin and the best-selling SUV in America. It isn’t going anyplace.
Sequoia: Cancel
Right here’s the place it will get difficult. With the arrival of the electrical Highlander later this 12 months, meaning Toyota can have three three-row SUVs in its lineup. Clearly, the Highlander, Grand Highlander, and Sequoia all do various things, and the Sequoia’s body-on-frame platform is a draw for individuals probably coming from one thing just like the Chevrolet Tahoe or Ford Expedition.
Sadly, Toyota’s body-on-frame three-row isn’t almost pretty much as good as its rivals. It lacks the house and luxury of a few of these alternate options, and despite the fact that you will get it in a rugged TRD Professional trim (which is superior), that’s about the place the highlights finish. Mix that with latest reliability points, and it’s exhausting to justify the Sequoia.
Sienna: Preserve
Vans are cool, and the Sienna is value holding. With Toyota promoting a stable 101,486 items final 12 months (certain, fleet gross sales are a part of it), the longstanding minivan is value holding round. It has an environment friendly hybrid powertrain and many room for the entire household. Heck, you’ll be able to even get it in a barely ruggedized Woodland Version trim.
Tacoma: Preserve
The Tacoma noticed a slight gross sales dip in 2025, due largely to the mannequin changeover that occurred final 12 months—however that isn’t stopping the model’s beloved compact pickup. It retains on truckin’.
Tundra: Preserve
The Toyota Tundra has had its fair proportion of points not too long ago, largely stemming from its twin-turbocharged V6 engine. But, it’s nonetheless an enormous vendor for Toyota, with greater than 147,000 examples discovering new properties in 2025. Assuming Toyota can get lots of these points resolved, there’s no purpose for the corporate to nix its in any other case glorious F-150 and Silverado rival.
Would This Work?
Pretending that this little record has any bearing on actuality, Toyota trimming seven fashions and refocusing on its core merchandise would convey the whole mannequin depend to under 15 within the US. That is extra cheap than the present amalgamation of autos that clients clearly have no real interest in.
